Marketing and Innovation Specialist

As a Marketing and Innovation Specialist at Nature’s Expression, I will be assisting the development of robust strategies targeted at retailers to support sales activities. COVID-19 has significantly decreased the sales projections of Nature’s Expression and I will have to reconsider the existing marketing strategies throughout the remainder of the year. I will accomplish this by maintaining social network activities, coordinating promotions using various delivery methods and reviewing survey results to learn about the types of funding mechanisms British Columbians are in favour of.

Faculty Supervisor:

Robert Helsley

Student:

Partner:

Nature's Expression

Discipline:

Business

Sector:

Wholesale trade

University:

The University of British Columbia

Program:

Business Strategy Internship

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