Marketing Assistant

Premier Landscaping supplies a program of annual lawn and garden maintenance to a variety of properties throughout Greater Vancouver and Fraser Valley. The management of Premier Landscaping values the most recent business training, especially in the new marketing methods. The intern will hopefully help us read the needs of the Landscaping market post-COVID as well as expansion and careful diversification. An old company that wants change, we feel a fresh mind can help. We want help to stay 2 years ahead of the competition. An intern will conduct a strategic analysis of the existing plans from early 2020, which encompasses: evaluation of the annual marketing calendar, the marketing process, the prospect qualification process, reassessment of the database and categories of prospects and customers, key market segment research and recommendation of the priority of each.

Faculty Supervisor:

Robert Helsley

Student:

Partner:

Premier Landscaping Inc.

Discipline:

Business

Sector:

Other services (except public administration)

University:

The University of British Columbia

Program: