Marketing Development Fulfillment

A challenge that we’re starting to run into is fulfilling our marketing strategy to its full capacity and capabilities with the size of our team. With an additional team member, we’ll be able to deliver the full scope of our marketing strategy from idea to complete execution. Adding a marketing associate to our team will help in three direct ways highlighted below:

1.) Marketing Strategy Fulfillment – Launch pending pieces of our marketing strategy to continually stay in front of our potential customers, both who are and are not aware of who RoofBundle is and how we can help them increase their business productivity and soon-to-be more extensive CRM features.

2.) Enhance Customer Journey and Onboarding – Continually educate how easy our app is to start using from downloading to optimizing their business and using the app throughout the whole lifetime of the client interaction.

3.) Customer Engagement & Community – Continue to provide additional value to existing clients, and potential clients that they may over look because they’re trying to fit as much work into a season as possible. Not only can this help them strengthen other areas of their businesses, but it can also lead to other potential areas we can expand into to drive additional revenue streams through the construction process.

Faculty Supervisor:

Subbu Sivaramakrishnan;Kelly Mahoney

Student:

Partner:

RoofBundle

Discipline:

Business

Sector:

Construction and infrastructure

University:

University of Manitoba

Program: