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Marketing Initiative
The project is a marketing initiative with the objectives of delivering and promoting a brand new financial product. The initiative is a direct response to the impact of COVID-19. As a result of the pandemic, the organization will be launching a fully digital product and a new business model. The marketing efforts are expected to play a key role in driving demand within an under-served market and establishing the brand as an industry leader.
Faculty Supervisor:
Eric Morse
Student:
Partner:
LGM Financial Services
Discipline:
Business
Sector:
Finance and Insurance
University:
The University of Western Ontario
Program:
Business Strategy Internship
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