Marketing Internship for Hyivy Health

As Hyivy Health heads into 2021 with multiple strategic initatives, we have been seeking oversight in strategy discussions in all areas of marketing, content and market access discussions. We are developing content for our brand tone of voice, building community and digital marketing strategy, we are crafting messaging and positioning based on competition and market analysis. As we head into product launch, we need to create unique strategies for content that helps drive customer awareness and engagement with our brand ontop of aiding the marketing and medical teams in user experience design, surveying and recruiting for pilot studies, regulatory submissions to FDA and Health Canada.

Faculty Supervisor:

Andrew McArthur

Student:

Partner:

Hyivy Health Inc.

Discipline:

Business

Sector:

Biotechnology; Health and Related Sciences & Technology

University:

McMaster University

Program: