Marketing Management

OneCup AI specializes in the marriage of artificial intelligence and agriculture. We are creating a platform for ranchers to track, identify and monitor their livestock with the click of a button. The agricultural sector is a traditionally non-technology based industry, we need to show them how BETSY our AI can enhance their lives, productivity and bottom line. I am looking for a student who is passionate about marketing and finding the best solutions and platforms to showcase BETSY. The ability to research and write relevant media content, organize and deploy internal newsletters and communication with channel partners is crucial. We will be working with a wide base of operators who are often not as technologically advanced, who may also have reluctance to adding new technologies to their businesses. We need to appeal to the entire food value chain at an individual level. This person will be in charge of updating social media channels, developing print and ad materials and sourcing the best and most cost effective advertising channels. A self starter, with a positive attitude and a willingness to step outside the box and assist in the launch of this revolutionary product is essential.

Faculty Supervisor:

Robert Helsley

Student:

Partner:

Onecup AI

Discipline:

Business

Sector:

Agriculture and Food; Artificial Intelligence

University:

The University of British Columbia

Program: