Marketing project with medical device company Hyivy Health

Hyivy Health, as a medical device company established in 2019, seeks a marketing guru who can help with the marketing side of the business. This project with a focus on marketing will require the intern to put together a detailed marketing plan for the company, including in-depth marketing research and analysis, website redesign, competitor’s analysis, social media content management and development. Moreover, the intern is also expected to prepare materials for customer survey and marketing campaigns and to help with the pre-sale on Kickstarter. With the marketing efforts of the intern, Hyivy Health can reach to target customers and communicate the products to them more effectively; in addition, Hyivy Health can also increase their presence both online and off-line by sharing the rapid growth and medical breakthroughs of the business to the consumers.

Faculty Supervisor:

Alexander Drossos

Student:

Partner:

Hyivy Health Inc.

Discipline:

Business

Sector:

Health and Related Sciences & Technology

University:

McMaster University

Program: