Marketing Research and Implementation of marketing campaign for entire Glo3D rebrand in the automotive space

The project will utilize the 4 Ps (product, price, place, promotion) framework as a guide to building an effective global marketing strategy that strengthens Glo3D’s brand and broadens our reach as we enter new verticals. The candidate will be tasked to better understand how to grow our user base and which marketing channels are effective for which demographics. They will get good at understanding marketing analytics, conversion rates through a signup funnel, cost per acquisition metrics, Google Analytics, and more. As far as professional growth, the candidate will have a tremendous opportunity learn how to tactically build awareness and acquire users for the Glo3D platform.

Faculty Supervisor:

Shirley Chen

Student:

Partner:

Glo3D Inc.

Discipline:

Business

Sector:

Information and cultural industries; Professional, scientific and technical services

University:

Wilfrid Laurier University

Program: