Marketing Research, Strategy, and Digital Marketing for Doggy Bathroom’s Expansion into European and Asian Markets, Hospitality Industry Growth, and New Product Introductions

The project’s primary focus is on conducting comprehensive marketing research and developing strategic expansion plans for Doggy Bathroom as it continues expanding in Europe, enters the Asian markets, pursues growth opportunities in the hospitality industry, and introduces new products. Emphasizing a data-driven approach, the project aims to create innovative business development strategies that maximize market penetration. Key objectives include increasing brand awareness across North America, continued expansion into Europe, and successfully breaking into the Asian markets. The project will entail developing a tailored business model for Europe and North America, incorporating elements such as strategy, market research, and digital marketing. By leveraging various business frameworks and processes, the project will enable Doggy Bathroom to identify business needs and implement an effective strategy for growth

Faculty Supervisor:

Benjamin Croitoru

Student:

Partner:

Doggy Bathroom

Discipline:

Business

Sector:

Retail trade

University:

McGill University

Program: