Marketing Strategist

The ability to meet prospects face to face has been reduced to almost zero during the pandemic. We need to find a way to efficiently prospect, qualify and set initial meetings with prospects in order to keep the business development pipeline full. Prior to the pandemic the business development did most of the prospecting/initial meetings face to face.

The method in which RecycleSmart prospects for new business has changed due to COVID 19, gone are the days of face-to-face meetings. To keep our new business pipeline full and tap in to the market, we are looking for an intern to analyze the market, competitors, our strengths and weaknesses, and create a go-to-market strategy.

This position will conduct a state of the market research project for an Internet of Things hardware as a service offering in the waste and recycling sector. The goal is to establish a product/market fit for the RecycleSmart IOT product and develop an initial go to market strategy for 2-3 sectors including the smart city and smart building sectors.

Faculty Supervisor:

Robert Helsley

Student:

Partner:

RecycleSmart

Discipline:

Business

Sector:

Administrative and support, waste management and remediation services

University:

The University of British Columbia

Program: