Marketing Strategy Development Project

Mech solution Ltd is a fast-growing start-up led by engineers and developers with mostly technical background. As we grow, we are in need of business experts to help us get our innovative product to the market in the most efficient and effective manner. This project is critical to Mech Solutions Ltd.’s growth plans for “Cloud 3D Print”. The company has made significant investment in R&D over the last few years to develop this innovative product and a marketing strategy is key to the successful launch of the product nationally and internationally. The launching time is early 2021, it is perfectly matching the winter BSI timelines. We are going to run massive marketing campaign and let the candidate run a challenging project to let them stand-out through a practical campaign.

Faculty Supervisor:

Cynthia Bishop

Student:

Partner:

Mech Solutions Limited

Discipline:

Business

Sector:

Information and cultural industries; Manufacturing

University:

McMaster University

Program: