Marketing Strategy Intern at CANImmunize

CANImmunize provides software solutions that improve how immunization programs connect with the people they protect with digital tools that are designed to help public health authorities, organizations and individuals digitally store, manage and track vaccinations. The COVID-19 pandemic has highlighted the need for digital immunization tracking systems to support the roll-out of a COVID-19 vaccine. To prepare for what will be the most complex health intervention in history, CANImmunize is working with partners and participating in several pilot projects where we will test and validate various features and functionalities of our technology in conjunction with the 2020-21 flu season. If these features are successfully validated, they will be incorporated into our production versions in anticipation of a COVID-19 vaccine. Given the influx of new projects related to the fight against COVID-19, we are looking for an intern to help us promote this work and formalize a new market segment for our business. An intern would be hugely beneficial to our business success by attracting new customers and making our existing customers aware of our new product offerings. Tasks include designing a marketing plan, identifying channels and materials for promotion, and communicating design updates or new materials with user.

Faculty Supervisor:

Robin Ritchie

Student:

Partner:

CANImmunize Inc.

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

Carleton University

Program: