Maximizing Market Penetration: A Strategic Approach to Boosting Sales in Liquor Stores for Fuhr Estate Winery

Fuhr Estate Winery, founded in 2018, is a craft Meadery and Distilery nestled in Parkland County, Alberta. while the organization pursues and achieves its goals, we are facing Marketing and supply chain opportunities and challenges. The proposed project aims to tackle these challenges and leverage opportunities by formulating a comprehensive sales strategy centred on augmenting sales in liquor stores. Through meticulous market analysis, consumer insights, and strategic planning, the student intern will identify avenues for growth and recommend tailored approaches to bolster Fuhr Estate Winery’s presence and sales within this critical distribution channel.

Faculty Supervisor:

Monica Doherty

Student:

Partner:

Fuhr Estate Winery Inc

Discipline:

Sociology

Sector:

Manufacturing

University:

NorQuest College

Program: