MBA – Inside sales Intern

MBA – Inside sales Intern – NTWIST-Phase 2
NTWIST currently has a few AI-based products that can help industrial clients to enhance process stability,
profitability, and troubleshooting capabilities. It has also designed tools that can carry out scenario analysis & act as a
training tool for operators, technical staff, and management. NTWIST is looking to market the existing products to new customers and also design new products based on the needs of other customers.
Furthermore, another key deliverable of this project is reevaluating marketing, sales, and promotion strategy to ensure that the strategy closely aligns with the requirements of customers in the current pandemic scenario. Significant impetus would be given to revamping NTWIST’s e-presence in order to ensure that content related to NTWIST available on the internet reflects the true capabilities of the firm.
The key deliverables of this project are: –
Identify AI/NTWIST opportunity/use case
????Develop a Unique Value Proposition
????Quantify value delivered through UVP to a single customer
????Size the market
????Characterize the market (segmentation, concentration, competitive landscape)
????Establish market trends (technological, societal, economic, regulatory)
????Prioritize target customers
????Understand customer problem
????Understand customer revenue and cost structure
????Quantify the cost of the problem to a customer
????Develop a customer-specific pricing strategy
????Develop customer-specific sales and marketing strategy (Go to market strategy)