McMaster MPP in Digital Society: Telus

(1) TELUS Agriculture, a business unit of TELUS, specializes in providing digital solutions and technology-driven services to the agriculture sector. Its main activity involves developing and offering innovative platforms, software applications, and data analytics tools tailored to the unique needs of farmers, agribusinesses, and stakeholders across the agriculture value chain. TELUS Agriculture’s solutions aim to enhance productivity, sustainability, and profitability in agriculture by leveraging digital technologies such as precision agriculture, data analytics, IoT, and remote sensing.
(2) The anticipated social and economic benefits to Canada resulting from TELUS Agriculture’s participation in the research highlighted above are significant. By contributing to the advancement of digitalization and data utilization in the agriculture sector, TELUS Agriculture helps drive innovation, efficiency, and competitiveness in Canadian agriculture. This, in turn, fosters economic growth, job creation, and prosperity in rural communities across Canada. Additionally, improved data collection and coordination in agriculture enable better decision-making, resource management, and risk mitigation, leading to enhanced food security, environmental sustainability, and resilience to climate change impacts. Overall, TELUS Agriculture’s involvement in this research project to shape ag data discourse contributes to the modernization and sustainability of Canada’s agriculture sector, benefiting both the industry and society as a whole.

Faculty Supervisor:

Adrienne Davidson

Student:

Partner:

TELUS Agriculture

Discipline:

Sociology

Sector:

Agriculture; Information and cultural industries

University:

McMaster University

Program: