Member Engagement Coordinator

The Saskatchewan REALTORS® Association (SRA) merged the local and provincial membership associations together as of January 1, 2020. A global pandemic hit just two months later, forcing our organization (like many others) to shift quickly for our members. However, between the pandemic and merging of associations, SRA struggles with low engagement with its members, and it’s why REALTOR® Engagement has become one of the strategic pillars in our Strategic Plan. There are several goals, specific to this project, that will help SRA increase REALTOR® engagement:
– Developing a culture of red-carpet service
– Providing REALTORS® information critical to their business
– Enhancing the REALTOR® brand through the promotion of their contributions in their local community

By having an individual on staff who is dedicated to advancing REALTOR® engagement, we will be in a better position to unify the membership and engage them. This role will develop and implement marketing and communication efforts as they relate to education, events and other professional opportunities. They will implement fundraising initiatives to help REALTORS® give back to their communities. They will learn about the real estate industry so they can communicate valuable information to REALTORS®.

Faculty Supervisor:

Baljit Singh

Student:

Partner:

Saskatchewan REALTORS® Association

Discipline:

Business

Sector:

Real estate and rental and leasing

University:

University of Saskatchewan

Program: