Mernini’s innovation-based digital marketing expansion

This project will seek to identify and implement a new digitalization strategy to optimize mernini online and retail sales. It will optimize its sales funnel management to activate dormant leads and customers and to generate more leads and sales.

Faculty Supervisor:

Leroy Murphy

Student:

Partner:

Rock Rain Inc.

Discipline:

Business

Sector:

Wholesale trade

University:

Memorial University of Newfoundland

Program:

Business Strategy Internship

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