Mic’d Up Iteration and Chatter Development

At Elements Athletics, we’re using technology to make sports safer and more enjoyable for everyone. Our flagship tool, Mic’d Up, uses artificial intelligence to analyze referee audio from games, detecting verbal abuse and helping sports organizations enforce their conduct policies.

Through this Mitacs project, we’ll improve our internal annotation dashboard to streamline audio review and training process. We’ll also launch a new feedback feature, Chatter, which provides referees with insights on tone, clarity, and communication—turning our abuse detection tool into a coaching resource.

Together, these innovations will strengthen referee retention, enhance the player and coach experience, and improve safety across youth and amateur sports. This project also offers valuable hands-on learning for students in AI, software development, and sport technology—helping develop the next generation of Canadian innovators in sport and data-driven innovation.

Faculty Supervisor:

Jonathan Hudson

Student:

Partner:

Elements Athletics

Discipline:

Computer science

Sector:

Professional, scientific and technical services

University:

University of Calgary

Program: