Miss to Mrs. Wedding Subscription – Market Research

The goal of this project is to use business knowledge and analytics to research the market, competition, and products in order to drive the Miss to Mrs business strategy. The project will include primary and secondary research, analysis of consumer and market data, and presentation of insights. The intern will apply learnings from her education in order to gain these insights. Presentation skills will also be an important development in the research project, as the intern will be required to present findings and make clear recommendations to the business intelligence team and executives. The partner organization will benefit from the research through the intern’s development of a growth strategy, as determined by the research.

Faculty Supervisor:

Gregory Zaric

Student:

Partner:

Miss To Mrs Wedding Gifts Inc

Discipline:

Business

Sector:

Retail trade

University:

The University of Western Ontario

Program: