Model for improving customer satisfaction and determining customer choice for maintenance in the automotive industry

In this fast-growing world, customer satisfaction and service quality are the two important concepts that companies must understand to withstand the market and grow. In today’s competitive environment, delivering high-quality service is the key to sustainable competitive advantage. Our company is proposing a model that will help improve customer satisfaction, which will impact the customer’s choice to choose their service provider. A team of undergraduate students will be responsible for the research conducive to the design and selection of the model framework.

Faculty Supervisor:

Alex Stewart

Student:

Partner:

MechMonkey

Discipline:

Business

Sector:

Other services (except public administration); Professional, scientific and technical services

University:

Memorial University of Newfoundland

Program:

Accelerate

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