Modular Garden System Sales and Marketing- Mitacs BSI

One Health Medical Technologies (OHMT), a Saskatoon-based biomedical engineering firm, has developed a high-potential Modular Gardening System. While the product is technically sound, the organization currently lacks the dedicated commercial infrastructure to transition this innovation from the research-and-development phase into a self-sustaining venture. This project seeks to bridge that gap by establishing a scalable commercial foundation for the modular garden and future consumer-facing products. The primary objective is the design and implementation of a comprehensive market entry strategy, initially targeting Saskatchewan before expanding to neighboring provinces. To achieve this, the intern will focus on four key areas: Market Identification: Vetting local businesses and garden centers for B2B partnership opportunities. Strategy Development: Creating a lean marketing plan that balances digital presence with physical outreach, accounting for seasonal growing cycles. Content Creation: Producing a suite of digital assets and short-form videos to demonstrate the system’s value proposition. Direct Engagement: Conducting cold calls and “walk-ins” to secure the first wave of commercial distributors. This internship provides significant benefits to all stakeholders. OHMT will receive a repeatable commercialization playbook and an established network of retail partners, driving increased revenue and domestic innovation. The intern will gain hands-on entrepreneurial experience, applying academic business theories to a startup environment while developing specialized skills in B2B negotiation and digital strategy. Finally, the project supports Canadian food security by promoting sustainable, accessible gardening technology within the domestic market

Faculty Supervisor:

Joelena Leader

Student:

Partner:

One Health Medical Technologies

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

University of Saskatchewan

Program: