Morton Food Service

This project will help Morton’s Foods make better day-to-day decisions and coordinate customer outreach. We will review available sales, orders, product, and inventory data to define a short list of clear KPIs and build easy-to-read dashboards for leaders and operations. In parallel, we will set up a simple, multi-user SMS process with shared templates, consent/opt-out handling, and basic tracking of replies and re-orders. The work will fit the tools the company already uses and be documented so staff can maintain it. Expected benefits include a consistent view of performance and trends, quicker customer follow-ups, improved demand visibility, fewer stockouts, and stronger repeat orders for the partner organization.

Faculty Supervisor:

Sidney Shapiro

Student:

Partner:

Morton Food Service

Discipline:

Business

Sector:

Wholesale trade

University:

University of Lethbridge

Program: