National Marketing Project Manager

PSR Canada is a grassroots volunteer professional organization that provides education to practitioners in the field of mental health and addiction. Using its Competencies of Practice for Canadian Recovery-Oriented Psychosocial Rehabilitation Practitioners, a document compiled through the Scientific Committee of the organization, it offers a national certification program for people who want to demonstrate their skills in practising recovery-oriented services. While PSR Canada has developed a quality certification program detailing mental health recovery strategies and educational practices, it has so far struggled to market itself to achieve its mission to create wide-felt societal good. By leveraging the intern’s business and marketing expertise, PSR Canada would be able to maximize its opportunities with national partners such as the Mental Health Commission of Canada and other national organizations dedicated to mental health and addiction issues. The organization would also be able to better communicate its value proposition to its target market, increasing its certification and resources’ reach to help more people along their wellness journey.

Faculty Supervisor:

Sandy Staples

Student:

Partner:

Psychosocial Rehabilitation (PSR) Canada

Discipline:

Business

Sector:

Education; Information and Communications Technology; Social Innovation

University:

Queen's University

Program: