newkid x Patricia: Stepping into the front doors as the new kid

newkid® is a creative company specializing in branding for startups that want to stand out. We establish and evolve brands to have a strong sense of self, clarity of purpose, distinctive style, and a singular perspective. Our work spans across brand strategy, creative direction, visual identity, naming, advertising, packaging, and digital experiences.

The challenge: As the demand for brand design services grows, startups expect more innovative, efficient, and dynamic branding solutions to differentiate themselves in highly competitive markets. Traditional branding processes can be resource-intensive, requiring extensive research, exploration, and iteration. Additionally, newkid aims to refine its internal design methodologies and leverage new tools to enhance efficiency while maintaining the quality and creativity we are known for.

Faculty Supervisor:

Paul Zanettos

Student:

Partner:

newkid worldwide corp.

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

George Brown College of Applied Arts and Technology

Program: