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Organizational Marketing Strategy Development-Standard Rail Corporation
Standard Rail is one of the leading participants in the Rail Service industry. We place the highest importance on ensuring employee safety and delivering quality customer service and pride ourselves on high-quality railcar and locomotive services across North America. This project would give the company the financial resources to branch out its service portfolio and market its service portfolio appropriately to build a niche reputation for itself in the market and help provide the necessary resources to support its marketing efforts.
Faculty Supervisor:
Baljit Singh
Student:
Partner:
Standard Rail Corporation
Discipline:
Business
Sector:
Transportation and warehousing
University:
University of Saskatchewan
Program:
Business Strategy Internship
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