Partner – Development of retail operations strategy for increased business demands

The Brackley Bay Oyster Company is a family-owned, boutique oyster packing and shipping facility. We ship wholesale to domestic markets, we have a federal CFIA license to allow us to ship internationally, and also have a retail location at our packing facility, which has been in operation for 3 years. After seeing the success of the retail operation, we decided to modify our business strategy and focus more on the retail sector. We had a piece of very valuable commercial property in a busy tourism location in Brackley Beach, in an underserved area, so we built a new larger, better served location and plan to open in June 2023.
Our expertise is in the oyster growing, processing and packing side of our business. We need help in the retail organizational skills and customer experience, human resource management and and the daily operation management that will be required. This project will assist in us, not only bringing someone on with this skill set, will help us learn and train an intern to continue work with us on a full-time, year round basis.

Faculty Supervisor:

Susan Bruce;Shawn MacDougall

Student:

Partner:

Brackley Bay Oyster Company

Discipline:

Sociology

Sector:

Agriculture

University:

Holland College

Program: