Primeau Inc. – Executive Apprentice

As this project is an extension for a successful Fall 2020 and Winter 2021 MBSI participant, the work in the spring/summer term will be an extension of multiple current projects, such as: analyzing and improving IMPACT Society’s overall IT strategy, integrating a newly designed website with IMPACT Society’s CRM, managing IMPACT’s grant-writing process, and the development of a new revenue generating retreat program. For Goodpin, the intern will continue to develop successful landing pages and design marketing campaigns for charities running large corporate giving campaigns. The benefit to IMPACT Society will be a full overhaul of the current IT strategy, making it easier to track program delivery and sales data in a growing charity. IMPACT will also benefit financially from fundraising activities undertaken by the intern, and the retreat program designed by the intern will be repeatable and scalable, resulting in opportunities for sustainable growth. Goodpin will benefit by having increased capacity to onboard new clients and design new campaigns for existing clients.

Faculty Supervisor:

Martin Halek

Student:

Partner:

Primeau Inc.

Discipline:

Business

Sector:

Management of companies and enterprises

University:

University of Calgary

Program: