Privilege Clothing – Marketing and IT Internship Project – Rajan & Vera

PRIV Collections, a men’s and women’s clothing company that owns its own line, is now getting ready for the next steps in its development. This project will provide us with the needed support in two critical areas for our organization: Website Design and Development and Digital Marketing. Our line is currently lacking a description and a representation outside of just product images. Under the Creative Director’s guidance, the Website Design and Development Intern will take a lead on building our website’s brand and supporting a new vision. The intern will maintain a cohesive brand voice by creating Graphic design for social media channels. The second intern will take a lead on providing a Digital Marketing strategy; this will include digital media campaigns aligned with our business goals and long-term vision. Both interns will collaborate with the Operations and Creative Director to ensure the key performance indicators are met and provide feedback on how to maintain a solid online presence for our PRIV Collections.

Faculty Supervisor:

Heather Harrison

Student:

Partner:

Privilege Clothing Boutique Ltd

Discipline:

Business

Sector:

Retail trade

University:

Kwantlen Polytechnic University

Program: