Product development

1) Analyze incremental markets for Eli’s real estate product. Determine how to effectively establish the sales strategy, then test and implement a marketing plan in collaboration with Eli’s CEO and COO.
2) Examine the public health and resource sectors’ pain points as it pertains to implementing AI tools. Assess the size of addressable markets and develop plans for assessing product/market fit.
The responsibilities will be to prepare a strategic marketing plan based on the scope, and activities will include research, outreach, developing content and test campaigns that will enable us to modify and expand our base to respond to the new business environment.

Faculty Supervisor:

Robert Helsley

Student:

Partner:

Eli Report

Discipline:

Business

Sector:

Information and cultural industries

University:

The University of British Columbia

Program: