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Project Maple: Avonhead Commercial Expansion
The proposed project will help Avonhead Electric build a clearer and more organized way to grow its business in the EV charging market. Instead of relying mainly on manual outreach, personal relationships, and case-by-case decisions, the project will identify the best customer groups to target, find the most useful channel partners, create a more standard process for screening and advancing opportunities, and develop clearer messaging for different parts of the market. The main benefit to the partner organization is that Avonhead will have a more repeatable and scalable commercial model, which should improve customer acquisition, reduce wasted effort, strengthen pipeline management, and support faster long-term growth in a complex but important market.
Faculty Supervisor:
Robert Klassen
Student:
Partner:
Avonhead Electric
Discipline:
Business
Sector:
Finance and Insurance
University:
The University of Western Ontario
Program:
Business Strategy Internship
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Mitacs is funded by the Government of Canada, the Government of Alberta, the Government of British Columbia, Research Manitoba, the Government of New Brunswick, the Government of Newfoundland and Labrador, the Government of Nova Scotia, the Government of Ontario, Innovation PEI, the Government of Quebec, the Government of Saskatchewan, and the Government of Yukon.