Prospecting/Demand Generation Internship

Fortune Label is a family-run industrial label and packaging company that has operated in the Greater Toronto Area since 1995. The company is at a crossroads as it is trying to decide between two options (sell or scale). The Intern will be responsible for identifying potential customers and establishing first contact with those companies through a multitude of prospecting methods. The main objective of this project is to be able to acquire one new sizeable customer by the end of the internship before taking the final decision (sell or scale).

Faculty Supervisor:

Yolande Chan

Student:

Partner:

Fortune Label

Discipline:

Business

Sector:

Manufacturing

University:

Queen's University

Program:

Business Strategy Internship

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