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ReaderBound
This project will be concerned with improving the sales and marketing effectiveness of ReaderBound, and enhancing its ability to reach and engage with book publishers in Canada. This project will therefore focus on two specific areas: 1) Improving and expanding our social media footprint, including the development of a comprehensive social media strategy and creative assets and templates. 2) Strengthening ReaderBound’s prospect pipeline and establishing internal systems for prospect management.
Faculty Supervisor:
Leanne Johnson
Student:
Partner:
ReaderBound
Discipline:
Sociology
Sector:
Information and cultural industries
University:
Simon Fraser University
Program:
Business Strategy Internship
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