Rogers “Innovation Pitch”

To take an innovative look at issues facing Rogers hockey coverage, community outreach and engagement and opportunities for value creation by reaching new hockey audiences. The goal will be to connect with and develop students across the country who are interested in sports media and business. At the same time, to also develop important thought leadership on the challenges and opportunities facing Rogers as it enters into the groundbreaking hockey media rights deal starting in 2014.

Faculty Supervisor:

Dr. Cheri Bradish

Student:

David Bender & Aileen O'Doherty

Partner:

Rogers Communication

Discipline:

Business

Sector:

Media and communications

University:

Ryerson University

Program:

Accelerate

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