RWA Content Marketing Development and Launch – Refresh

The Refresh Wellness Platform intends to offer a novel approach to address ongoing mental health and wellness challenges worldwide. While the RWA is in the research and development phase, they have begun to build a marketing strategy that will aid in the launch and distribution of the app to ensure a positive impact on society as a whole. This project aims to develop the aforementioned marketing strategy based on a fulsome understanding of the key target demographics, the ideal marketing platforms that will align with the mental wellness landscape and the key messaging factors related to different geographic and cultural target markets. By the end of this project the RWA will have a Content Marketing Strategy for 1, 3 and 5 year growth, as well as have enacted their brand launch.

Faculty Supervisor:

Raymond Spiteri

Student:

Partner:

Refresh Enterprises Inc.

Discipline:

Sociology

Sector:

Health and Related Sciences & Technology; New and Digital Media

University:

University of Saskatchewan

Program: