Sales and Marketing Research Support

TREQ Innovations is a developer of portable electronics which combine several electronic devices into a single device. Treq is seeking to engage a MITACS intern who can assist their sales and marketing team with research support. Using the concept of value co-creation (VCC), the intern will engage potential consumers to provide insight into Treq’s market. The intern will use traditional forms of research to co-create with its customers and stakeholders. Observation, interviews, surveys and focus groups will be used to better understand the two customers segments: outdoor recreation and industrial safety. This research will provide “rapid and continuous learning by the firm from interactions with (customers) about how they relate to the options and features that the firm has on offer and how those offerings might be of more value to customers.”

Faculty Supervisor:

Richard Wolfe

Student:

Partner:

Discipline:

Sociology

Sector:

University:

University of Victoria

Program:

Accelerate