Salts & West Growth Strategy Project

This project is aimed at supporting Salts & West (S&W) in improving its online presence and exposure, social media marketing, and customer service strategies which is expected to have a positive impact on sales and growth. An increase in sales and growth will result in the need for more help (i.e. job creation) and thus a ripple effect on the local economy and individual income levels. The project will involve (but not limited to) partnering and collaborating with other businesses and organizations, researching of best practices and the developing of guidelines, procedures and staff training and customer service manual for the company.

Faculty Supervisor:

Vanessa Stratton

Student:

Partner:

Salts & West

Discipline:

Business

Sector:

Manufacturing

University:

Vancouver Island University

Program: