Santevia Water Systems Inc. – Designing Performance-Driven Digital Content to Enhance Marketing Innovation

Santevia Water Systems Inc. is a Delta-based organization that designs and manufactures mineralized alkaline water filtration systems that promote wellness and sustainability. As a growing Canadian brand competing in the global wellness and home water filtration market, Santevia continuously strives to connect with health-conscious consumers through engaging, educational, and visually appealing digital content. However, the organization faces a key innovation challenge in transforming its creative production process into a data-informed, performance-driven system that not only reflects brand storytelling but also maximizes measurable marketing outcomes across platforms such as Meta and other digital channels. The current creative process, while effective in producing high-quality assets, relies heavily on traditional design and brand alignment practices without fully integrating real-time performance analytics or iterative design experimentation into content development.

Faculty Supervisor:

Heather Harrison

Student:

Partner:

Santevia Water Systems Inc.

Discipline:

Business

Sector:

Retail trade

University:

Kwantlen Polytechnic University

Program: