Satya social communication and partnerships

Indigenous business owners require access to a variety of contacts to grow their company and find peer support who understand the struggle of Indigenous entrepreneurs. Yet insufficient resources and community support exist for this group. The goal of this project is to build a network among Indigenous businesses in Canada/North America by utilizing social media approaches for collaboration and marketing initiatives. The platform would be developed through a community-led process that includes interviews with Indigenous business owners to determine their challenges with marketing and connecting with other indigenous businesses. The researcher will collect and analyze responses from Indigenous business owners through online forums and discussion groups, to identify challenges and opportunities, and to create conversations and meaningful connections within the Indigenous business community. The final product would be an online platform that brings together indigenous business owners, customers, and other stakeholders. The platform would utilize social media platforms: Facebook, Instagram, Twitter, Reels/TikTok, Youtube, and create a blog and website where Indigenous businesses could showcase their products and services to a wider audience, potentially reaching new customers and building their world.

Faculty Supervisor:

Sanem Guvenc-Salgirli

Student:

Partner:

Satya Organics

Discipline:

Sociology

Sector:

Manufacturing

University:

Emily Carr University of Art + Design

Program: