Scaling Up AltumView’s Marketing Campaign

AltumView is a Vancouver start-up company and has been working wholeheartedly for the past few years to develop the Sentinare Smart Activity Sensor for senior care. The trend of senior living at their own houses and independently from their children is becoming more popular. Moreover, in the middle of the COVID-19 pandemic, the seniors are high-risk individuals. The help they receive from caregivers and family members are reduced and this puts seniors in a difficult situation. The AltumView product aims to offer help for family members and caregivers to take care of seniors by featuring fall detection through using artificial intelligent technology, while protecting the privacy of the seniors. The product has a high potential of growth in the future because of its unique mission, especially since it will be integrated into Amazon’s Alexa Together system. However, the company has been focusing on the product development. The company now wants to introduce the products to the customer market and expand the product presence as well as brand awareness. In order to achieve this, an on-going marketing strategy is needed, and the company also needs to keep its social media accounts active. These will be the focus of this project.

Faculty Supervisor:

Yupin Yang

Student:

Partner:

Altumview Systems Inc

Discipline:

Sociology

Sector:

Information and cultural industries; Manufacturing; Professional, scientific and technical services

University:

Simon Fraser University

Program: