Smart Dashboard for Sustainable Destination Decision Making

Destinations have quickly become victims of their own success. Destination Management Organisations (DMO’s) worldwide are making a much needed shift towards the inclusion of management alongside their marketing priorities for destination management, but are often ill equipped. There is a current gap in the marketplace for useful, comprehensive and user-friendly tools to assist them. This project will create a tool to access the information Ottawa Tourism needs, creating a tool that will be the first data driven tool to combat overtourism, improve resident sentiment, improve efficiency of resources and planning, increase destination revenue and overhead and improve overall destination health.

Faculty Supervisor:

Phil Walsh

Student:

Mathew Malinsky

Partner:

Ottawa Tourism

Discipline:

Other

Sector:

Other services (except public administration)

University:

Ryerson University