Smash and Tess Dreamwear Inc.

Smash + Tess Dreamwear Inc. is a Vancouver-designed, North American-made apparel company that has gained a cult-like following for its signature Rompers and commitment to sustainability. As a brand that prioritizes slow fashion and community connection, Smash + Tess has successfully built a loyal customer base; however, it now faces the innovation challenge of scaling its digital presence to reach new audiences and remain competitive in an ever-changing e-commerce landscape. With the rapid evolution of digital platforms and consumer behaviors, traditional marketing tactics are no longer sufficient to drive growth. This project seeks to explore and implement innovative digital marketing strategies that go beyond day-to-day operations by designing data-informed campaigns, testing emerging content channels, and refining customer acquisition approaches.

Faculty Supervisor:

Heather Harrison

Student:

Partner:

Smash and Tess Dreamwear

Discipline:

Business

Sector:

Retail trade

University:

Kwantlen Polytechnic University

Program: