Social Media Marketing to Catalyze Business Development in Sustainability

The intern will be participating in a multifaceted and interdisciplinary project involving a case study on the current commercially avialable low emissions technologies and emerging renewable energy technologies. They will create social media marketing content to spur interest and careers in these sectors by attracting Canada’s brightest young innovators and entrepreneurs. Through partnership with the partner organization (Cansbridge Fellowship) and the academic supervisor (Dr. Hatem Zurob) they will utilize their climate change assessment, sustainability technology expertise, and previous work from their experience at Hatch LTD to asses the feasibility of global low emission technologies (LETs) for the creation of educational content. The partner organization will provide direct mentorship through their alumni network spanning leadership in iconic innovation leading organizations such as Google, Facebook, and dozens of startups. The direct benefit to the partner organization is the social media marketing content that the intern will create to promote the Cansbridge Fellowship program as a whole, and for recruitment purposes to attract Canada’s best leaders in entrepreneurship and leadership.

Faculty Supervisor:

Hatem Zurob

Student:

Partner:

Cansbridge Fellowship

Discipline:

Engineering

Sector:

Sustainability & the Environment; Green/Alternative Energy; New and Digital Media

University:

McMaster University

Program: