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Solis Medical Clinic – Strengthening Service-Line Positioning and Digital Marketing for Multidisciplinary Care
This project will help Solis Medical Clinic improve how it communicates its services and reaches new patients by strengthening its marketing systems, service-line messaging, and patient-education materials. The proposal notes that many prospective patients are unaware of the clinic’s full range of treatments and that Solis currently relies on “fragmented communication channels, limited analytics, and inconsistent messaging across service categories.” The intern will conduct market research, refine service descriptions, improve digital marketing pathways, and build educational tools that help patients better understand their care options. These improvements will support clinic growth, increase patient awareness, and enhance access to multidisciplinary pain and wellness services.
Faculty Supervisor:
Nicole Schoepp;Scott Riddell
Student:
Partner:
Solis Medical Clinic
Discipline:
Business
Sector:
Health and Related Sciences & Technology
University:
Northern Alberta Institute of Technology
Program:
Business Strategy Internship
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Mitacs is funded by the Government of Canada, the Government of Alberta, the Government of British Columbia, Research Manitoba, the Government of New Brunswick, the Government of Newfoundland and Labrador, the Government of Nova Scotia, the Government of Ontario, Innovation PEI, the Government of Quebec, the Government of Saskatchewan, and the Government of Yukon.