Spandrel Interactive 2 – Preparing market analysis of game products on specific marketplaces and regions to identify future projects.

Spandrel Interactive specializes in the development of cutting-edge training simulations that use virtual reality to provide realistic and immersive training experiences for businesses. It offers Virtual, Mixed and Augmented Reality solutions to improve training, sales, collaboration etc. It also offers other services such as Web Development and Video Game Development too. They have successfully handled projects in various sectors like education, healthcare, automotive, and public services. To solidify their sales pipeline on their service side, they are looking to formalize and streamline their sales in Virtual, Mixed and Augmented Reality for training and engagement. Also, they require a market analysis of game products on specific marketplaces, in various key regions and in specific subgenres. The purpose for this is for better processes in identifying opportunities for future game projects.

Faculty Supervisor:

Stephen Grant;Akash Das

Student:

Partner:

Spandrel Interactive Inc.

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

University of New Brunswick

Program: