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STARTUP DEVELOPEMENT IN THE ERA OF GENERATIVE AI
The proposed project investigates how Generative Artificial Intelligence (GenAI) is changing the way startups recognize, evaluate, and develop new business opportunities. A visiting PhD student from IE University will work with Dr. Serghei Musaji at the University of New Brunswick to study Canadian startups and their local ecosystem, collecting original data through surveys, interviews, and field observations. The project will provide practical insights into how entrepreneurs use GenAI tools, how teams and organizations adapt, and how incubators, investors, and mentors support AI-driven ventures. The research will benefit both institutions by strengthening collaboration, generating high-quality data for joint publications, and enhancing understanding of digital innovation in entrepreneurship, while providing the intern with mentorship, hands-on experience, and exposure to the Canadian startup ecosystem.
Faculty Supervisor:
Serghei Musaji
Student:
Partner:
IE University
Discipline:
Business
Sector:
Artificial Intelligence; Technology; Other
University:
University of New Brunswick
Program:
Globalink Research Award
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Mitacs is funded by the Government of Canada, the Government of Alberta, the Government of British Columbia, Research Manitoba, the Government of New Brunswick, the Government of Newfoundland and Labrador, the Government of Nova Scotia, the Government of Ontario, Innovation PEI, the Government of Quebec, the Government of Saskatchewan, and the Government of Yukon.