Strategic Marketing Plans for the Yorkton Brick Mill Heritage Society

The Yorkton Brick Mill Heritage Society would like to develop a comprehensive and innovative marketing strategy to build on the work of the volunteer-run Mill Society. The marketing plan will be targeted at four broad groups, tourism, donors, community groups and schools. Each target market will require a different approach, some will partially overlap. The goal is to create a community organization that contributes to the social fabric of the region, providing insight and educational resources into the history of the Yorkton Brick Flour Mill and bringing it into the present and future by considering the continuing influence of modern agriculture.

Faculty Supervisor:

Gwen Machnee

Student:

Partner:

Yorkton Brick Mill Heritage Society

Discipline:

Sociology

Sector:

Arts, entertainment and recreation

University:

Parkland College

Program: