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Since 2004, Stryker Inflatable Boats has been building the toughest, safest, most well equipped, and most versatile boat model in the industry. Our customers include Fire & Police departments, Search & Rescue, Military, Industry Professionals, Fishermen, Hunters, and Nature Guides. Through this project, we will be able to deliver our message to the young generation and engage them through social media and other digital marketing tactics. We plan to improve our content on all different channels (Facebook, Instagram, Pinterest, TikTok) and start using our experiences on the water to create short edited reels for our brand promotion. This project will allow us to have on-site support, conduct a specific market research, develop new products, and improve our filming abilities. This will be a great learning experience for the intern as they will learn about the benefits & impacts of the marketing strategy they have implemented.
Heather Harrison
Stryker Boats
Business
Transportation and warehousing
Kwantlen Polytechnic University
Business Strategy Internship
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