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In the summer of 2017, GM of Canada will be launching several employee engagement campaigns pertaining to sustainability goals. This project will determine how the control of different variables could lead to more or less employee engagement. These variables include the communication medium, the reward mechanism, and the depth of technical detail. By better understanding of what communication practices lead to effective employee engagement, GM can better tailor future sustainability campaigns to bring about larger impact.
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The strong support from governments across Canada, international partners, universities, colleges, companies, and community organizations has enabled Mitacs to focus on the core idea that talent and partnerships power innovation — and innovation creates a better future.