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Sustainability Employee Engagement Research Project
In the summer of 2017, GM of Canada will be launching several employee engagement campaigns pertaining to sustainability goals. This project will determine how the control of different variables could lead to more or less employee engagement. These variables include the communication medium, the reward mechanism, and the depth of technical detail. By better understanding of what communication practices lead to effective employee engagement, GM can better tailor future sustainability campaigns to bring about larger impact.
Faculty Supervisor:
Patricia Corcoran;Stephan Vachon
Student:
Partner:
General Motors of Canada;Western University
Discipline:
Business
Sector:
Management of companies and enterprises; Manufacturing
University:
Western University
Program:
Accelerate
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