Sweat Club BSI Proposal

Sweat Club is a boutique-style gym located in downtown Fredericton that offers a variety of group fitness classes, including strength training and high-intensity interval training. The gym aims to provide a fun, inclusive, and motivating environment for clients of all fitness levels. However, like any business in the fitness industry, Sweat Club faces several challenges, such as competition from other fitness businesses, scheduling and logistics, marketing and promotion, keeping up with trends and changing preferences, managing costs, and safety and liability concerns. One significant opportunity for the business is to expand its clientele and target different age groups, particularly a younger demographic.

To combat these challenges, Sweat Club plans to hire a summer intern to improve and aid the business in all areas where they are currently facing challenges. The internship offers an opportunity for the intern to gain knowledge in the business field and the fitness industry. Summer interns can offer fresh perspectives and innovative ways to approach problems, which can benefit the business. Additionally, the intern can help increase productivity by taking on tasks that might otherwise be left undone due to time constraints.

Faculty Supervisor:

Patrick Bruning

Student:

Partner:

Sweat Club Inc.

Discipline:

Business

Sector:

Retail trade

University:

University of New Brunswick

Program: