The Implementation of new technology initiatives to increase company and client efficiency and productivity

Marketing Kitchen is looking to introduce new technologies to their direct mail business to ensure future growth and expansion but to do this we need assistance from highly skilled co-op students who can help us with the research, development and implementation. Specifically we are targeting the use of QR code wearable scanners across multiple departments, an on-line Client Service Portal to streamline job orders and improve project management and client service levels and Cobots (collaborative robots) to our warehouse that can undertake basic and repetitive projects to support our busy fulfillment team. All three successive projects will help improve internal company productivity and efficiency and increase and enhance the service levels we provide to our clients. In taking these proactive steps, our processes will become more robust, time spent on jobs reduced, quote accuracy increased and our financial footing more secure. In so doing our genuine belief is that we can grow both our client and employee base, offer great learning experiences for the students who work with us and ultimately safeguard our future in an increasingly competitive print production market.

Faculty Supervisor:

Norah McRae

Student:

Partner:

Marketing Kitchen Inc.

Discipline:

Computer science

Sector:

Professional, scientific and technical services

University:

University of Waterloo

Program: